Facebook and Instagram Ads for Hotel Restaurants: A Campaign Structure That Drives Reservations
A polished food image can collect likes from hotel guests and staff while Tuesday dinner remains half-empty. That usually points to a campaign problem,…
Hotel Restaurant Insights
Product news from Hospitality Plate Co., plus practical F&B marketing articles for hotel restaurants.
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Hotel Restaurant Social Media Marketing: What to Post, How Often, and What to Ignore
An account with food photographs, a hotel event and the occasional room promotion can still leave a local diner unsure why they should visit,…
How to Run Google Ads for Your Hotel Restaurant to Reach Local Diners
The hotel shows up in Google. The restaurant does not, or it attracts paid clicks that never become confirmed bookings. That usually points to…
How to Market a Hotel Restaurant to Locals: 8 Tactics That Actually Fill Tables
A well-run hotel restaurant can still have empty tables during a busy service. The kitchen is producing good food, the team knows how to…
How to Increase Restaurant Covers at Your Hotel Without Hiring More Marketing Staff
A general manager can learn a great deal from one look across the dining room during a weak dinner service. If the tables are…
Local SEO for Hotel Restaurants: How to Attract More Nearby Diners
A diner standing a few streets from your hotel searches Google for somewhere to eat. The hotel appears, but the restaurant does not. Or…
Why Hotel Restaurants Lose Reservations at the Last Step (And How to Fix It)
Your restaurant is getting website visits. It appears in local searches. People are clicking through to the booking page. And yet the reservation diary…
Hotel Restaurant Marketing on a Tight Budget: Where to Focus When Resources Are Limited
You have been told to “do more marketing.” There is no dedicated budget, no spare marketing resource and possibly no clear route from online…
Hotel Restaurant SEO: How to Rank for Local Dining Searches Without a Dedicated Marketing Team
A hotel can appear prominently when someone searches for rooms in the area while its restaurant disappears entirely when a local diner searches for…
Google Business Profile for Hotel Restaurants: Setup and Optimization Guide
A Google listing that shows the hotel’s main phone number, reception hours and a photograph of the exterior tells a local diner very little…